Who We Are

Consultative professionals helping institutions lean into the challenges facing higher education today.

Higher Ed Strategies, LLC provides affordable professional consulting services in enrollment management, admissions and financial aid to colleges and universities. Our mission is to help institutions improve outcomes in recruitment, retention, net revenue and human resource performance through the development of sustainable solutions.

Our Core Values


HES does not sell boilerplate services, rather our services are tailored to meet the unique needs of each of our partner institutions.


We get the enrollment management paradigm, and understand the potential impacts that one area has on another.


All of our consultants have extensive experience in enrollment management, admissions and financial aid.


We help institutions develop authentic sustainable solutions to contemporary challenges faced by many colleges and universities.


We respect our partner institution's human capital and potential, and approach our work with integrity and respect for those with whom we work.


10 Year track record of working with over 150 partner institutions throughout the country.

The Team

Contact us for a free consultation on how we might help your institution exceed expectation.

Phil Malinoski, M.Ed. C.A.G.S., President

Phil founded Higher Ed Strategies, LLC in 2003. He has more than 25 years of experience in higher education in both admissions and financial aid and has worked with more than 150 institutions as a consultant. He is a graduate of Northeastern University and Eastern Connecticut State University and holds a Master’s in College Student Personnel and a Certificate of Advanced Graduate Studies in Higher Education Administration. Phil earned the CFP designation in 1993. Phil’s expertise is in admissions and financial aid strategic plan development and tactical implementation.

Nitajsha Edwards Director of Financial Aid Services

Nitajsha has more than 15 years of financial aid experience in both the private independent college and the for-profit market segments and has provided consulting services to more than 100 schools on a national basis. She began her career at National College and has held positions in financial aid at Saint Joseph College and Albertus Magnus College. Nitajsha provides advisory services that help institutions design and implement tactical plans that support student enrollment and compliance. Nitjasha’s expertise is in Title IV compliance and financial aid operations.

Phil and Nitajsha have more than 40 years of combined admissions and financial aid experience and have worked with more than 150 institutions. Phil started Higher Ed Strategies in 2004, with Nitajsha joining the firm shortly thereafter. They are committed to keeping the firm positioned in a way that brings innovative and effective responses to the many challenges colleges and universities face in today’s highly competitive and increasing regulatory environment.

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