Customized solutions for admissions.

Enrollment Management Risk Assessment

This unique service is designed to identify potential risk exposure of your enrollment management function. The assessment considers both function and strategy so that you can take immediate steps to enhance their effectiveness and outcomes.

Some examples of enrollment management risk exposure include:

  • Competitive Position within Market
  • Value Propositions
  • Yield Analysis
  • Departmental organizational structure and effectiveness of human resources
  • Departmental budget allocations
  • Enrollment headcount risk
  • Financial risk of the plan (discount rate and net revenue)
  • Adequacies of Internal controls (policies and procedures)
  • Compliance with federal, state, and accrediting body requirements
  • Succession planning of the strategy in the event of staff turnover
  • Strategy sustainability – how viable will it be 3 years out?
  • Potential unintended NCAA and Athletic Conference violations
  • Competitive position within your market
  • Use of information technology
  • Communications Plan
  • Marketing, social media, direct mail, website, direct mail, collateral
  • Customer satisfaction

This assessment utilizes an internal audit approach that provides clients a third party arms-length look at their current enrollment management practice.

The assessment is conducted by a team of highly experienced admissions and financial aid consultants and professional CPA auditors. The estimated amount of onsite time required to conduct the audit ranges from 2 to 5 days depending on the size and complexity of the institution’s enrollment management function.

Admissions Strategy Evaluation

This evaluation helps an institution gather information and data that can be used to inform decision making related to its admissions strategy.

Areas evaluated include:

  • Admissions Staffing
  • Organizational Structure
  • Search
  • Communications Plan
  • Merit Scholarship Program
  • Impact of Athletics
  • Admissions Data Reporting
  • Marketing Strategy
  • Outcomes - Yield Analysis

Competitor Analysis

The Competitor Analysis is designed to help an institution become better informed about competing forces that are influencing enrollment.

This includes an examination of institutional competitors. Attributes examined include but are not limited to net price, programs offered, outcomes, online face, and the student/parent experience of non-enrollers.

Non-Enrolled Student Research

HES can conduct research on an institution’s non-enrolled and early departure students. These studies combine a review of institutional data, environmental scans, and competitor data. Observations and recommendations for action are designed to help an institution improve recruiting conversion rates and retention rates.

Advisory Services

HES offers ongoing advisory services designed to provide oversight and support of an institution’s development and implementation of its recruiting strategy. These services typically include ongoing and regular review of institutional data designed to inform strategic and tactical decision making.

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